General Manager, Business Development and Licensing, Universal Music Australasia
Roddy is the General Manager, Business Development and Licensing at Universal Music Australasia. In this role Roddy manages a team that works with a variety of brands and agencies looking to integrate music and artists into their marketing campaigns. Universal also launched its own activations agency, BRING this year partnering with HOST and One Green Bean. Clients that Roddy’s worked with over the last few years include Optus, Lion, HP, ANZ, Samsung and Coke.
Social influence is valuable currency in music. Increasingly, brands are looking to artists as a means of connecting their product with music fans online. What does it mean to be a ‘social influencer’ and what are the dos and don’t in this space? We bring together a panel of artists, managers and agency representatives to […]