Head of Digital, Warner Music
Music fan & youth marketing specialist.
Obsessed with data, content and the consumer journey.
“Don’t bore us, get to the chorus” – Tom Petty
“Experience is one thing you can’t get for nothing” – Oscar Wilde
“Sell your cleverness and buy bewilderment. Cleverness is mere opinion. Bewilderment brings intuitive knowledge.” – Frank Zappa
Content is they key to connecting with audiences online. We discus how to engage with your fans through different mediums, how to develop a content strategy, how to amplify through media, content revenue streams and how to let your content do the heavy lifting for you.