todayNovember 15, 2018 12

Sasha in conversation with Lars Brandle

Bringing together business and fun in a coherent event of national significance, the annual leading electronic music industry event in the Asia Pacific region, EMC, commenced today in Sydney, with hundreds of industry professionals, curators, influencers, tastemakers, and those that are passionate about electronic music culture gathering at UTS Ultimo to delve into all facets of electronic music business and culture.

The day got off to a stellar start as dance music icon SASHA reflected on his decades-spanning career in conversation Billboard Magazine’s Lars Brandle, taking us on a journey through his past and into the present. SASHA attribute his longevity to constant challenge: “I always need a challenge in my career – when I’ve been treading water, that’s when I’ve become disuilusioned,” and reflected on the 2018 scene as being more interesting than ever, thanks to the abundant amount of technology available, although not without its pitfalls, citing social media as adding an extra layer of pressure to artists. “Electronic music is part of our music culture now, and will be here forever,” said the renowned DJ of the genre’s future. Representatives from Los Angeles’ A Club Called Rhonda, and Amsterdam’s ADE, spoke on a panel about Inclusiveness in Programming, Hands-on workshops were led by the Women of electronic music collective WOMPP, and a group of local techno DJs led a step by step reworking of a classic.

On the Couch with Set Mo saw the electronic duo’s entire national and international team gather to unpick the ingredients that have gone into making Set Mo’s journey a successful one so far, a fascinating ticket re-selling case study was led by Rhythm and Vines’ Kyle Bell, and MTV presenter Flex Mami delivered an image styling intensive for budding electronic musicians, were amongst the diverse selections on offer.

The day ended at local live music venue The Lansdowne, where a selection of electronic music’s brightest young talents from across Australia performed in the EMCPLAY LIVE Showcase, with Blasko’s heartfelt R & B and FEELS’ percussive showdown among the most buzzed-about performances of the evenings.

The enlightening discussions and hands-on workshops continue today at UTS Ultimo, with Day Two highlights including Australian contemporary electronic maestro Hayden James in conversation with triple j’s Linda Marigliano, manager of the Presets and Midnight Oil John Watson, and a discussion on sustainability and music festivals.

Written by: emc-admin

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