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EMC 2018 THEME – THE FUTURE OF YESTERDAY

todayAugust 14, 2018 5

EMC’s 2018 theme is THE FUTURE OF YESTERDAY. At a time when as an industry we are more future focussed than ever before with constant disruption, tech developments, big data and analytics, AI, VR, blockchain and more, EMC’s 2018 theme reflects the reality that despite our future focus, we are always looking back to the traditional business models of the past to learn from the shortfalls and errors, and to work towards a brighter future in the music business which offers a fairer playing field for all involved, be they music creators or music businesses. Musically – especially in electronic music which has a DNA embedded in sample based culture – we are forever referencing past sounds and past genres – reworking, remixing and refurnishing nostalgic sounds of yesteryear in a contemporary take for today. EMC’s THE FUTURE OF YESTERDAY theme will also pay homage to some of the most golden years in electronic and dance music from the last three decades – 1988; 1998; 2008.

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