Heading up Business Operations at copyright management organisation APRA AMCOS, Phil is a discplined data management expert with almost 20 years experience in the industry. He has seen the rise and fall of physical product and digital downloads, faced the significant challenges and technology transition that came with exponential growth in data volumes when streaming and UGC came along and continues to look to the future on behalf of the organisations 115,000 songwriter and music publisher members for smarter, more effective and more accurate data management technologies.