Tara has 10+ years’ experience founding and scaling large scale greenfield festivals including Strawberry Fields & Let Them Eat Cake and confronting all the environmental challenges that come with. A law graduate and former strategy consultant, she currently sits on the NSW Government Music Festival Roundtable and is a previous Board Member of Green Music Australia. She is passionate about festivals and business as vehicles for social change, and both in and outside of the music industry has continually invested in projects which seek to move the needle on sustainability.